John o’ Groats Signpost
Sightseeing attraction | Wick | England | United Kingdom
Hiking near John o’ Groats
The "John o’ Groats Signpost" near Wick, Scotland, is one of the most famous landmarks in the UK and a symbol of the northern end of the British mainland. More specifically, the sign is located in John o’ Groats, a small coastal village in the historic county of Caithness, often considered the northeasternmost inhabited point of the British mainland - although the actual northernmost point is Dunnet Head, a few kilometers further west. The signpost traditionally marks the endpoint of the famous "Land’s End to John o’ Groats" route, which at around 1,400 kilometers is the longest distance between two inhabited points on the British mainland. This route is particularly popular among cyclists, hikers, and charity fundraisers who take on the challenge of crossing the country from southwest to northeast.
Attractions to explore in Scotland
The signpost itself is a distinctive white sign with multiple arms pointing in different directions and indicating distances to far-off places such as Land’s End, Edinburgh, New York, or even the North Pole. It stands on a grassy hill near the coast, overlooking the rough waters of the Pentland Firth and the nearby Orkney Islands, visible on clear days. Originally erected in 1964 by a private company that also operates the counterpart in Land’s End, the "Journey’s End" signpost was a paid photo attraction for many years, allowing visitors to attach their own destination or message. Following a restructuring of the site in the early 2010s, a publicly accessible signpost without personalized options was installed, which is now freely accessible and has become an essential photo opportunity for tourists.
Photo opportunities at John o’ Groats
The surroundings of the signpost enhance its appeal. John o’ Groats itself is a charming, albeit small village, deriving its name from Jan de Groot, a Dutchman who operated a ferry to the Orkney Islands in the 15th century. The coastal landscape is wild and wind-swept, characterized by dramatic cliffs and the constant sound of the sea. From the signpost, there is a great view of the Duncansby Stacks - impressive rock formations in the sea just a few kilometers to the east - as well as the small harbor of John o’ Groats, from which summer ferries depart to the Orkney Islands. The area is also a paradise for nature lovers, with opportunities for hiking along the coastal paths, bird watching, and the chance to see the Northern Lights in good weather.
Coastal landscapes in Caithness
The area around the signpost is tourist-friendly but not overly commercialized. There are some cafes offering local specialties, as well as small shops selling souvenirs such as tartan products or handcrafted goods. Nearby is also the renovated John o’ Groats Hotel, a striking building with a colorful facade that has been revived after years of neglect. Also worth mentioning is the 8 Doors Distillery, a relatively new whisky distillery operating nearby since 2022, adding a modern, creative touch to the area. These developments have helped John o’ Groats shed its former reputation as the "most dismal place" and now serve as a lively meeting point for travelers.
Ferries to Orkney Islands
The Signpost is not just a geographical symbol, but a cultural one as well. It represents adventure, endurance, and the beauty of the remote Scottish Highlands. Visitors often come not only for the obligatory photo but also to experience the peace and vastness of this remote region. The paths around the signpost are easily accessible, even for those with limited mobility, although the ground is partially covered with gravel, requiring some caution. Parking facilities are ample, and on quieter days, one can enjoy the atmosphere in peace.
For those planning more than just a quick photo stop, the surrounding area offers numerous opportunities. A walk to the cliffs of Duncansby Head is worth it for the spectacular views, and a ferry ride to the Orkney Islands provides insights into a region full of archaeological treasures such as Skara Brae or the Ring of Brodgar. The nearby Castle of Mey, once the Queen Mother's summer residence, is also a rewarding destination. However, the Signpost itself remains the focal point that connects all these experiences.
